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從大處著眼，才是（主題）樂園公司在決定地址（site selection）、樂園型態時的重要參考，以占全球主題樂園營收52%的美國迪士尼度假區公司對象來分析。
本書從總體環境作表，分析二座樂園（法國迪士尼、香港迪士尼）虧損、10座樂園賺錢的原因。
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