As the authors explain in the first chapter of this new edition of Branding and Copyright for Charities and Non-Profit Organizations, Canada's non-profit and voluntary sector is the second largest in the world, with more than 170,000 charities and non-profit organizations and revenues expected to climb to $200 billion by 2026. In such an important—but crowded—sector, the need for effective branding has become more crucial than ever, as has the need for an insightful, up-to-date text on the subject.

This third edition of Branding and Copyright for Charities and Non-Profit Organizations explores the importance of branding and copyright in this sector, and provides helpful guidance on how organizations can best use and protect their valuable assets, including under Canada's recently amended Trademarks Act.

Comprehensive Overview

Written in plain, accessible language by leading charity law counsel, Branding and Copyright for Charities and Non-Profit Organizations offers practical insight and advice related to issues and areas of concern to non-profit organizations. In addition to examining recent changes to the law, this book discusses compliance issues in light of evolving social media practices and uses examples to illustrate the application of legal principles.