Advertising and Marketing Law in Canada

ebook ∣ Volume 1

By Brenda Pritchard

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Format

ebook

Author

Brenda Pritchard

Publisher

LexisNexis

Release

08 January 2021

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Subjects

Federal Commercial Law

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First published in 2004 and now in its sixth edition, Advertising and Marketing Law in Canada has become the "go-to" legal reference for advertising and marketing professionals. Each edition captures the latest changes to the law and discusses the pitfalls of common advertising and marketing practices.

Features

Written in plain language by an experienced and creative team of advertising lawyers, this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:

  • An explanation of the applicable legislation and regulatory codes for all provinces, territories and federally regulated sectors
  • A review of the most popular marketing channels and techniques so you can evaluate possible strategies and tactics
  • A discussion of common problem areas and potential risks so you can understand the limits associated with promoting certain products and services
  • A wide range of real life examples to illustrate the practical aspects of both good and bad advertising
  • Helpful day-to-day aids such as customizable checklists, lists of DOs and DON'Ts and descriptions of best practices

    The 6th Edition discusses:

  • Influencers and social media
  • New food marketing restrictions to address child obesity issues
  • Anticipated legislative changes pertaining to advertising to children
  • Online behavioural advertising
  • Federal and provincial rules for packaging, labelling and advertising cannabis products
  • Changes to food advertising laws arising from the recently introduced Safe Food for Canadians Act and Regulations
  • Advertising practices on social media platforms like Facebook that raise privacy concerns
  • Security and information retention issues
  • Changes to telemarketing laws
  • The revised Ad Standards' Advertising Dispute Procedure 2019
  • Quebec loyalty programs
  • and more!

    • Format

    ebook

    Author

    Brenda Pritchard

    Publisher

    LexisNexis

    Release

    08 January 2021

    Share

    Subjects

    Federal Commercial Law
    Advertising and Marketing Law in Canada