The book "Small Business Innovation" imagines innovation as a simple and uncomplicated process. It describes innovation as basic processes, such as better packaging, finding a supplier that can bring you attractive rates or trying new marketing ideas. This book recommends that entrepreneurs incorporate innovation into their corporate plans by establishing objectives that focus on improving products and processes. For instance, one of the small business goals might be to identify and try a fresh way of communicating with customers. Readers are also given an innovative action plan to achieve their innovation goals. This book lists some industries which have achieved business innovation and are booming.