This book introduces floriculture as a rapidly growing agricultural sector. It describes a number of flower products available in the market today such as; flowering potted plants, cut flowers, cut leaves, annual bedding and garden florae, foliage plants, and biennial and perennial herbs. The book further delves into implementation of optimum post-harvest flower care and management methods, including measures to guarantee top product shelf-life for flower farmers and retailers and high performance for consumers. The book mentions that keeping up with the latest flower production methods can ensure the cultivation of high-quality flowers, thereby maximizing profit potential. Knowledge of the appropriate growing conditions is needed to maximize the yield and profit of flower planting.