Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

Allure

going for the gold

remote, controlled • ALL OF THE PRETTY, USEFUL, SOOTHING STUFF THAT MAKES MY WORK-FROM-HOME LIFE MORE STREAMLINED.

br BEAUTY REPORTER

Bullet List • Stop the smudge: “I use Tatcha’s blotting papers to absorb moisture without interrupting color,” says makeup artist Daniel Martin (he works with the brand). “Let it dry another minute before applying your mask, and your lipstick won’t smear.” (Or make your mask wet, which could make it less effective.)

EDITORS’ FAVORITES • THIS VALENTINE’S DAY, TREAT THAT SPECIAL SOMEONE—YOURSELF.

J GLOW • SHE’S GOT IT. WE WANT IT. AND NOW EVERYONE CAN HAVE IT. JENNIFER LOPEZ’S GLOW HAS BEEN BOTTLED.

Oil Change

HANDS ON • HIGH TECH, SPEEDY, AND A LITTLE QUIRKY—NEW NAIL TRENDS PUT PERFECT MANICURES RIGHT AT YOUR FINGERTIPS. BY PAIGE STABLES

grace ahn • Before there were how-to videos, there were face charts. To celebrate our 30th anniversary, we’re inviting makeup artists to pay homage to the art form.

WHAT THE BEAUTY EXPERTS WANT NOW

what now? • ONCE BRIMMING WITH ENERGY AND POSTHAIRCUT HIGHS, SALONS AND SPAS HAVE BEEN EERILY QUIET FOR THE BETTER PART OF A YEAR. SO WE CALLED UP 11 BEAUTY ENTREPRENEURS—ALL OF WHOM WE PROFILED DURING HAPPIER DAYS—TO FIND OUT HOW THEY’RE FARING A YEAR INTO THE PANDEMIC, AND WHAT’S NEXT FOR AN INDUSTRY ON THE BRINK.

THE SHOW MUST GO ON

Hennathing Is Possible

Tina Alster’s Dermatology Practice Has Been Two Blocks From the White House for Years • So we called her the first week of November 2020, when votes were still being counted nationwide.

LET’S TWIST AGAIN

A SALON IN STRAITS

7,800 • The number of hygiene kits LavaMaeX has handed out to unhoused neighbors since March.

BEAUTY BY NUMBERS • THE STATE OF THE MARKET: REELING FROM A PANDEMIC, INSPIRED BY SOCIAL JUSTICE, AND—YES, AGAINST ALL ODDS—BIGGER THAN EVER. OUR ANNUAL GLANCE AT THE BEAUTY INDUSTRY’S VITAL STATS.

ASK THE BEAUTY EXPERT • Dear Allure, I try my best to be a good beauty consumer. My only hard-and-fast rule is that I won’t buy a product if the company tests on animals, and I try to patronize smaller brands or underrepresented founders when I can. But sometimes I also buy cotton rounds at Walmart. One of my favorite skin-care products was made by somebody who eventually got “canceled.” Are there ethics in beauty shopping?

the money where your mouth is • IT’S HARD TO PUT A PRICE ON GORGEOUS TEETH. A MULTIBILLION-DOLLAR COSMETIC DENTAL MARKET IS TRYING ITS VERY BEST.

THE SIZE of the global cosmetic DENTISTRY market by 2024: $28 billion.

NEW IN BEAUTY

hyram yarbro • Meet the skin-care sensation whose endorsement is Gen-Z gospel. After struggling with an eating disorder, Yarbro discovered the confidence-building power of makeup and skin care. Today, more than 10 million fans of his “ingredients don’t lie” mantra tune into his YouTube and TikTok videos. By Kathleen Suico

TALKING BEAUTY WITH … alicia Keys • IF SHE LOOKS LIT FROM WITHIN, IT’S BECAUSE SHE IS. THE MUSICIAN BEGINS HER BEAUTY ROUTINE WITH HER SPIRIT. SHE MOISTURIZES FROM THERE.

trust the process • BEFORE A PRODUCT EVEN LAUNCHES, IT LIVES A THOUSAND LIVES IN MOOD BOARDS, LAB SAMPLES, AND MOCK PACKAGING. ONE FOUNDER WALKS US THROUGH THE UPS AND DOWNS ALONG THE WAY.

sexual healing • PLEASURE IS ALWAYS A WELCOME DISTRACTION. SO THE SEXUAL WELLNESS INDUSTRY IS ON THE RISE DURING OTHERWISE, UM, FLACCID ECONOMIC TIMES.

LET’S TALK ABOUT SEX

BEAUTY SPACES...