A business plan is essential for any business, new or established. But where do you start? Why do you need to include? This book takes you step-by-step through how and why to write a business plan. It uses practical techniques and everyday examples to ensure your business plan gets the results you want; whether it's start-up funding, strategic insight or a recovery plan. It's written by expert authors, Michael Anderson & Jane Khedair, of Business Plan Services, in association with London Business School.

Covering all the key aspects in producing a good business plan, this book provides practical advice to ensure you cover key areas, creating a plan that will help you on your way to business success.