Work is the one thing almost everyone has to do in life. Not to engage in some sort of work is to he labelled unemployed, idle or unproductive. Economists track the level of unemployment as a measure of a nations economic well-being. So governments need to have policies in place to tackle this social and political problem. A key issue though, is whether we have the right concept of this universally important word "Work".

In this book, Akin, in his characteristic thought provoking style, shares principles that will help every individual develop a concept of work and increase their productivity. Akin focuses on the paradigms individuals need to embrace to be productive at work. He says, "It is the knowledge in the mind of a creator that determines the dimension of possibilities open to the creator, not the availability of raw materials".