Bobby No Luck is about a boy who has experienced many unlucky situations ever since he was born—as if being the only boy in the family with ten sisters is not unlucky enough. Joey, the only boy who attended Bobby's fourth birthday party, became his best friend and has always been on Bobby's side when unlucky situations happened to him. In the end, Bobby and Joey realise all the good things that Bobby gained from the unlucky situations, such as tooth-fairy money, ten sisters, and of course, the best friend in the world, are in fact some luck.