Cell phones are the most common communication device on the planet, and Short Message Service (SMS) is the chief channel for companies to offer services, accept requests, report news, and download binary files over cell phones. This guide describes the protocols and best practices (things that ensure you won't get sued or lose your right to offer a service) you need to know to make SMS messaging part of an organizational service. Issues such as character sets, differences among vendors, common practices in Europe and North America, and API choices are covered.