International Marketing Review, Volume 37, Number 4
ebook ∣ Cause-related marketing in international business: What works and what doesn't? - Part 1 · International Marketing Review
By S M Riad Shams
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The purpose of this ebook is to investigate the irrevocable role of cause-related marketing (CRM)
and its research imperative, exploring its contemporary insights in and across international markets, toward
scholarly and executive application.
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