This step-by-step guide leads developers through the entire process of developing custom software beyond simply cutting code. Covering the other 90 percent of software development, this guide is ideal for the software developer who is comfortable with the technical aspects of developing an application and wants to improve the rest of the process. Topics include marketing, sales, specifications, price quotes, testing, installation, tracking bugs, hiring personnel, and getting paid. The processes and procedures explained in this book will prepare developers in small to mid-size shops for more than just writing software in a specific language—it will turn their organization into a complete, fully integrated MIS operation.