The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

FULL STREAM AHEAD • CABLE NETWORKS ARE RACING TO BECOME DIGITAL PLATFORMS.

CREATIVITY

BIG NUMBER

BRAND MARKETING

The Week in Emojis

THE AD-TECH JARGON YOU NEED TO KNOW • HOW BETTER TO PREPARE FOR THE NEW YEAR THAN WITH A VOCABULARY LESSON?

Talent Networks Took Off in 2020 • THE MODEL APPEALS TO CLIENTS AND TALENT ALIKE.

DESTINATIONS LOOK TO LOCALS • WITHOUT INTERNATIONAL TOURISTS, MAJOR CITIES ARE TARGETING THEIR OWN RESIDENTS.

COVID CONTINUES TO DECIMATE TRAVEL IN Q4

OTT DISTRIBUTION PLATFORMS GAIN LEVERAGE • BALANCE OF POWER SHIFTS TO GATEKEEPERS IN STANDOFFS WITH STREAMERS.

DISTRIBUTION DEAL-BREAKERS • HERE ARE SOME OF THE BIGGEST DISAGREEMENTS BETWEEN PLATFORMS AND STREAMERS THAT HOLD UP DISTRIBUTION DEALS

The Right Ingredients For DEI Mole • DIVERSITY, EQUITY AND INCLUSIVITY NEEDS TO BE PROPERLY TENDED TO, LIKE ANY GREAT SAUCE.

SHWETA HARIT GLOBAL VICE PRESIDENT, EVIAN

CREATING CONDITIONS FOR BREAKTHROUGH WORK • MARY ALDERETE THE CMO OF GAP ON HOW TO CREATE AN ENVIRONMENT FOR INNOVATIVE CREATIVE.

FCB • A ‘NEVER FINISHED’ PHILOSOPHY WAS EXACTLY WHAT CLIENTS NEEDED IN 2020.

THE WORK

STATS

The Martin Agency • BY STAYING FLUID AND COMMITTED TO DIVERSITY, IT THRIVED IN A TUMULTUOUS YEAR.

THE WORK

STATS

DROGA5 LONDON • HIGH-PROFILE WORK AND STEADY BUSINESS FUELED ITS SUCCESS.

STATS

THE WORK

HIGHDIVE • THE SMALL CHICAGO SHOP PACKS A BIG PUNCH.

THE WORK

STATS

Gravity Blanket • HOW AN OLD OCCUPATIONAL THERAPY TOOL GOT A MAKEOVER AND BECAME 2020’S MUST-HAVE HOLIDAY GIFT.

Olivia Hentz • SHE WENT FROM STUDYING SCIENCE AT SCHOOL TO APPLYING DATA SCIENCE AT WORK.

Deck the Halls—Then Stay Indoors • SHOPPERS ARE LEANING ON CONNECTED TV AND INTERNET BROWSING FOR HOLIDAY GIFTS THIS YEAR.

The B in DDB

LEARN, GROW AND BE INSPIRED. • Adweek has the resources you need to sharpen your skills and stay in the know, no matter where you’re working from.