Anatomy of a Business Plan
ebook ∣ The Step-by-Step Guide to Building a Business and Securing Your Company's Future
By Linda Pinson

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From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plancover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documentsand for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.