AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published fortnightly, allowing for more in-depth reporting and analysis of industry issues, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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Extra training for pandemic puppies

The QR code's comeback • The creative contingent of adland is the beating heart of the industry. To fully embrace this, and with a mission to create awesome and inspiring covers, each month AdNews hand-picks an agency to work its magic.

Yaffa Media’s new CDO • We look at our furry friends across the advertising, adtech, marketing and media sector, shedding a light on these stars and how they help adland get results. This month we speak to Yaffa Media chief distraction officer (CDO) Winnie.

Picture This

The Data Dilemma • Australian advertisers are facing increasing challenges with the way they use data in their campaigns. While privacy is a concern for many, there is something more pressing on the minds of local advertisers as we step into 2021...

Emerging from a crisis • Reflections, reveals, forecasts and plans from industry leaders. No question it’s been a tough year but one where transparency ruled, everyone stepped up, and many moved fast to find opportunity in the chaos.

“WE ALL HAD PLANS”: THE FUTURE NOW SERIES IN REVIEW • THE FUTURE NOW SERIES HAS EXPLORED THE CHANGES WROUGHT ACROSS BUSINESS IN 2020. FACEBOOK’S HEAD OF CONNECTION PLANNING ANZ, HELEN BLACK, LOOKS BACK ON THE LESSONS FROM GLOBAL EXPERTS ACROSS THE SERIES.

Fast decisions for long-term gains • AdNews talks to marketers and agencies about plans for 2021 and how some are emerging from the COVID-19 crisis in a stronger position.

Changing lives

Predictions for 2021

Young guns on 2021 • AdNews asked some of the industry’s young guns to reflect on the pandemic year and muse on next year.

A poem by Camille Gray, strategist at Initiative.

AdNews Agency of the Year Winners • The best of the best, with OMD Australia as Agency of the Year, announced at a live streamed ceremony.

Tonight I’ll Be Eating... • It’s the Aussie idea breaking the internet and taking the world by storm. AdNews spoke with Special Group Australia on how the Uber Eats brand platform Tonight I’ll Be Eating came to be a global phenomenon.

The future is streaming video • As consumers fragment away from traditional linear TV to digital video the young and affluent are flocking to OTT.

Creativity in Crisis • Creativity is the beating heart of adland which is why at AdNews we handpick a creative agency to spin their magic to dream up our cover for each edition.

Why magazines’ attention-grabbing qualities make them brand-building powerhouses • During a time when being physically transported anywhere is a challenge, women are on the hunt for ways to relax, engage, and be transported to new places from the comfort of their own homes. Look no further than magazines.

A new chapter • While the Australian Magazine Awards takes a small hiatus this year, AdNews is celebrating the vibrant industry and its successes as we head into 2021.

Words from the wise... • In an ode to the Australian Magazine Awards and the future of the industry, AdNews called on industry luminaries to share how they see 2021 and beyond shaping up. Who better to ask than previous Hall of Fame winners?

Spreading a little good • Jason Maggs has spent the past 10 years climbing the corporate ladder, taking him to cities such as New York and Cannes. The Queensland-born strategist has also...