The book draws links between colonial and neo-colonial power structures which have sought to maintain hierarchies of dominance, resulting in cruel practices towards people at the bottom of the hierarchy and animals, who, in a colonial mindset, only exist for human gain. To counter these harm-based ideologies, and practices, veganism, as an ethical movement, is seeking to give voice to all those who support animals, and the rights of animals, while also seeking to give a voice to animals themselves. Additionally, veganism seeks to challenge the old-guard power structures and cruel practices perpetuated by colonial and neo-colonial systems associated with the dominant Ego power structure. Vegan ethics represent a shift from the dominant Ego model of human relations represented by a pyramid of power towards an Eco model of human relationships in which all Beings have equal worth and agency.