There exists today a tragic rift between Americans and the world's Muslims. Yet in the immediate aftermath of 9/11, there was widespread sympathy for the US throughout the Muslim world. *BR**BR*This book explores what happened. It examines the disconnect that leads Americans and Muslims to view the same words and images in fundamentally different ways. Partly a result of a centuries-old 'us' against 'them' dichotomy, the problem is exacerbated by an increasingly polarised media and by leaders on both sides who either don't understand or don't care what impact their words and policies have in the world at large.*BR**BR*Reflections in a Bloodshot Lens argues that the Arab media revolution and the rise of 'patriot-journalists' in the US marginalised voices of moderation, distorting perceptions on both sides of the divide with potentially disastrous results.