* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover how to live in an ecological way without forcing yourself to be economical, but on the contrary by generating more and more well-being and resources.

*You will also discover that : sacrifice is not necessary for an ecological solution; current recycling generates a loss of material; waste is a precious resource, and carbon dioxide a vital element; sustainable solutions are possible if we take inspiration from nature.

*Following their first book entitled "Cradle to Cradle", William McDonough and Michael Braungart, respectively architect specializing in sustainable development and researcher in environmental consulting, propose in this new book a concrete application of their ecological principles previously described in detail. Both men argue for a positive and fertile ecology, producing more well-being and resources, rather than an ecology of damage limitation and simple damage reduction. Against preconceived ideas and reluctance to make major changes, they propose solutions already in place at the level of certain companies, cities or even countries, which can be easily adopted, for a long-lasting conception of the Planet.

*Buy now the summary of this book for the modest price of a cup of coffee!