In Lewis Carroll's famous mind-stretching, logic-twisting heroic ballad language subverts logic, words are compounded and the validity of thought itself comes under question, if not attack. And yet the poem has endured as both a symbol of surrealist ideals and Freudian thought and a whimsical piece of entertainment that has a knack of getting under children's skin and staying in their minds. Adult readers have spent years analysing its tropes, studying the way Carroll uses the internal rhythm of language to create a certain feel, an impression that has nothing to do with the words of the poem itself. In our time it has become indicative of memes and how they work, as well as a favourite of the PDA generation who, caught up in the Looking Glass world of meetings, directives, productivity targets and a 24/7 world, find mental haven in the subversive imagery of Lewis Carroll's topsy-turvy world.