Since the _first generation iPhone was released in 2007, Apple has revolutionised its offering time and time again. Almost ten years have passed, and we are celebrating this remarkable technology. From the little tricks that’ll make for more efficient use, to device security, we look at all the most innovative details. We follow the evolution of the iPhone, explore tricks to capturing better photos on your device, _find out everything that’s possible in Apple Music and more. Featuring: Evolution of the iPhone - Follow the iPhone from the very first generation to iPhone 6s and iOS 9. All your data safe, forever - Understand all the ways you make sure you keep your content safe. Masterclass in iPhone photography - Get to grips with how to take your iPhone photography to the next level. Everything you can do with Apple Music - Explore how to make the most of Apple's innovative music streaming service.

Welcome to The iPhone ANNUAL

Welcome to iPhone. • Introducing the most powerful iPhone that Apple has ever made.

Evolution of the iPhone. • Touring all the devices and operating systems that have enhanced your life. Since the very first iPhone.  

iPhone versus iPhone. • Measuring up Apple’s biggest releases so far, iPhone 7 and 7 Plus go head to head.

What’s new about iOS 10? • Putting all the groundbreaking iOS tweaks under the microscope.

Organise your life, make it yours. • All the little ways your iPhone works harder to make your life easier.

Getting the perfect finish. • All the latest gadgets and accessories to refine your device and improve usability. Oh, and look great!

Fort iPhone. • All the measures available to lock down sensitive data, protecting you from prying eyes.

Your family, protected. • Tailor settings to limit your children’s access to harmful material. Without limiting their horizons.

All your data safe. Forever. • Never worry about losing important files, data and photos again by keeping everything backed up. iCloud will do the legwork for you.

Device to device, seamlessly. • Apple devices are part of a seamlessly integrated ecosystem. Work and play is easier than ever before.

Let’s get down to business. • Enter the iPhone, enter new possibilities for the workplace. Let yours be the motor that drives your business forward.

Stay in touch anytime, anywhere. • With so many tricks up its sleeve, don’t forget your iPhone’s original function.

Your health, in the palm of your hand. • Train yourself to integrate tech into your workout. Keep all your stats monitored, your progress tracked.

Masterclass in iPhone photography. • Special moments can be captured in an instant. All thanks to the high-spec tech nestled in your pocket.

Share and share alike. • Thoughts and memories shared in a flash with the people you love. Never let a precious moment slip away again.

Entertainment on the go. • All your favourite media to hand, all the time. Your home entertainment centre, but in a much smaller package.

Everything you can do with Apple Music • Unlimited access to all the music you love, anytime you want. Sound good? With Apple Music it’s a reality.

Gaming arcade in your pocket. • Sit tight, at the touch of a button is a wealth of gaming goodness. Perfect for idle thumbs