The team behind Mollie Makes brings you 132 pages of advice on how to use social media to grow your small business. Turn likes into customers using strategies that really work. Focusing on the top four platforms - Facebook, Twitter, Pinterest and Instagram - we explore setting up a business account, growing your audience, great post ideas and much more. Plus we go behind the scenes with Mollie Makes' social media team and feature case studies of brands that get it right.

Welcome

MAKING CONNECTIONS • NEVER UNDERESTIMATE THE POWER OF SOCIAL MEDIA FOR YOUR BRAND…

BRANDING FOR BEGINNERS • BRANDING ISN’T JUST FOR BIG BUSINESSES – CREATING A LOOK FOR YOUR FLEDGLING COMPANY IS ALL ABOUT BEING YOURSELF

CASE STUDY BIRDCANFOX REBRAND • IS IT POSSIBLE TO CHANGE YOUR BRAND ONCE IT’S ESTABLISHED? OF COURSE! CERAMICIST LIZ DAVIES EXPLAINS HOW SHE DID IT

EXPERT VIEW FIONA HUMBERSTONE • FIONA HUMBERSTONE SHARES THE SECRETS BEHIND ESTABLISHING A CREATIVE BRAND

WORDS OF ADVICE FROM AROUNNA KHOUNNORAJ • THE ARTIST, ILLUSTRATOR, PRINT MAKER AND CO-FOUNDER OF BOOKHOU SHARES HER TIPS FOR SOCIAL MEDIA…

STEP INTO THE WONDERFUL WORLD OF BOOKHOU

DO IT YOURSELF PHOTOGRAPHY • IMPROVING YOUR IMAGERY CAN BOOST YOUR BRAND AND ITS SOCIAL CHANNELS

STARTER PACK • ALL YOU NEED TO CREATE PRO PHOTOS YOUR AUDIENCE WILL LOVE

BUILD YOUR BRAND • FOLLOW OUR ESSENTIAL GUIDE TO CREATING STAND-OUT IMAGES AND CONSISTENCY ACROSS YOUR SOCIAL MEDIA

EDITING IMAGES ON YOUR PHONE • SARA TASKER, AKA @MEANDORLA, SHARES HER ADVICE FOR ENHANCING IMAGES ON THE GO

5 PHOTO-EDITING APPS TO TRY

3 ISSUES FOR £5

JUST JUMP IN WITH JESSICA MARQUEZ • PHOTOGRAPHER AND DESIGNER-MAKER JESSICA MARQUEZ SHARES HER TOP THREE TIPS FOR SOCIAL MEDIA

WHAT’S IT WORTH? • PRICES IN THE CRAFT WORLD VARY SO WILDLY IT CAN BE HARD TO KNOW HOW TO SET THEM. HOW DO YOU VALUE YOUR WORK, BOTH IN TIME AND MONEY?

A QUICK GUIDE TO CONTENT

DO IT YOURSELF WEBSITES • GET HANDS-ON AND CREATE AN ONLINE PORTAL FOR YOUR BUSINESS

GLOSSARY

DO IT YOURSELF DESIGN • WANT TO CREATE SLICK CONTENT FOR YOUR BLOG OR BUSINESS? TRY THESE CHEAP, EASY-TO-USE APPS

READY-MADE GRAPHICS

HEADING TO MARKET • HOW MEETING YOUR CUSTOMERS FACE TO FACE CAN HELP GROW YOUR FOLLOWING AND YOUR BUSINESS ONLINE

SPREADING THE WORD • CONNECTING WITH OTHERS WILL HELP YOUR BUSINESS AND PROVIDE SUPPORT (AND FRIENDS). BUT HOW DO YOU BUILD A COMMUNITY ON SOCIAL MEDIA?

“I DON’T WANT TO BE CONSTANTLY ON” • ILLUSTRATOR EMMA BLOCK ON HOW INSTAGRAM HELPS HER ENGAGE WITH FANS AND CUSTOMERS

“FIND THE PEOPLE WHO WILL LOVE WHAT YOU DO” • LIZZIE EVANS, PODCASTER AND OWNER OF LIFESTYLE SHOP SMUG, ON THE VALUE OF INSTAGRAM

THE HASHTAG PHENOMENON • LEARN HOW THIS HANDY LITTLE SYMBOL CAN HELP YOU BUILD CONNECTIONS WITH YOUR TARGET AUDIENCE

FINDING YOUR HASHTAGS

LOUD AND PROUD WITH KATIE JONES • CROCHET DESIGNER, TUTOR AND COLOUR LOVER KATIE JONES CHATS WITH US ABOUT INSTAGRAM, VIDEO AND THE IMPORTANCE OF BEING YOURSELF

HOW TO CREATE COMPELLING CONTENT • FROM SNAPPY CAPTIONS TO A WEEKLY VLOG, MAKE SURE PEOPLE KEEP COMING BACK FOR MORE…

THE BEAUTY OF BLOGGING • WANT TO MAKE YOUR SITE A HUB OF EXPERT KNOWLEDGE? HERE’S HOW…

10 BLOGGING ESSENTIALS • WHAT TO INCLUDE IN YOUR POST

THE FUTURE IS MICROBLOGGING • HERE’S WHY MICROBLOGGING IS ESSENTIAL FOR YOU AND YOUR BRAND

3 MICROBLOGGING MUSTS

FACEBOOK: THE BUSINESS BASICS • CREATE A FACEBOOK BUSINESS PAGE THAT’LL JUST KEEP GROWING

YOUR FACEBOOK GLOSSARY • LEARN FACEBOOK’S KEY TERMS AND START UNDERSTANDING YOUR AUDIENCE

FACEBOOK’S BUSINESS SHOP

20 FACEBOOK POST IDEAS •...