* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*As you read this summary, you will discover that the tipping point is that detail, seemingly insignificant, but capable of transforming an idea, a trend, a movement, into a real viral or social epidemic.

*You will also discover that : all "epidemics" are based on three determining factors; the triggers of epidemics look like nothing, but are out of the ordinary; without a target to hold on to, there is no epidemic possible; we can trigger an epidemic with little means.

*What if all the radical changes we see in everyday life were nothing more than epidemics, asks journalist Malcolm Gladwell. Whether they are real diseases, social movements or mere fads, epidemics are triggered by a trigger and spread rapidly through society. But not all fads become epidemics. Why do only certain products or ideas cause a general craze? Would it be possible to trigger an epidemic and be able to control it constructively?

*Buy now the summary of this book for the modest price of a cup of coffee!