Over the past 50 years, women have assumed an increasingly important role as consumers making purchasing choices for their households. We can understand that they are the main buyers of groceries and toiletries, but studies now show that they are accountable for up to 85% of all purchasing made in the United States.

Of course, not all women spend their free time in malls and department stores, but marketing to women can be one of the biggest secrets to your commercial success once you understand how good the behavior is. of women is the engine of the economy. They shop in almost everything, including cars and sports equipment - markets that were once dominated by men.

CONTENT :

Introduction
WHY TARGET YOUR MARKETING MESSAGE TO WOMEN?
NOT ALL MARKETING APPROACHES WORK FOR ALL WOMEN
WHAT INSPIRES WOMEN TO BUY?
Building a Marketing Persona
HOW WOMEN MAKE PURCHASING DECISIONS
The Zero Moment of Truth
What Women Need
Women Want to Feel Confident about Their Purchase
WHAT WOMEN NEED - IT MAY NOT ALWAYS BE WHAT YOU THINK
Women's Product Study
The Influence of Amazon
TOP SECRETS FOR MARKETING TO WOMEN
Thank You