The ...on a Shoestring series helps small business ownersgrow their business imaginatively, effectively and without spending afortune. Aimed at entrepreneurs with plenty of vision and commitmentbut not a lot of cash, each book is packed with ideas that really work,real-life examples, step-by-step advice and sources of furtherinformation.All businesses go through difficult times, but how you, as the owner, face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this book covers:Realising there's a problem Focusing on what you do best: your core business Spending sensibly Being paid on time Cutting down on inefficiency Steadying the ship: maintaining staff morale Working at external relationships (the bank, customers, suppliers) Working out survival tactics (and ways to stick to them) Keeping up the good work... and not letting things slip'a great little package' The Bookseller