When a fashion designer creates a collection, their focus is on the personal profile of the individual who will wear their garments. This book explores the creative mind of top fashion designers and asks the question, who would their "It" boy or "It" girl be and what would they wear? In 1 Brief, 50 Designers, 50 Solutions in Fashion Design, fifty designers create their own stylistic definition of what is "it" in fashion. They bring us through their creative process and share with us the final results.