LinkedIn is considered the world's largest professional network on the Internet with more than 90 million members in over 200 countries and territories, and many still falsely consider it "social media". This book shows the reader how to execute networking strategies and processes, and ultimately secure deals and maximize leverage using your LinkedIn account. Unlike many others of its kind, this book is not exclusively a how-to, instructional guide, but rather part conceptual, part autobiographical, and part technical. It will include the author's and his clients' success stories which are proof of these techniques' effectiveness. The book advises readers how to: Make Better Introductions Spur Effective Network Growth Project the Right Message Map Your Real Network Seek Targeted Introductions The book delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. It answers the question, "how does social media work for business?" starting with the answer that LinkedIn is not, in fact, social media at all but belongs in a category all its own. This book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace LinkedIn.