By interlacing his personal story with cutting-edge research, John focuses on teaching readers how to bulletproof their organization against data breach and inspires everyone to comprehend the profitability of privacy. John shows how to protect your identify through "7 Mindsets": 1st Mindset: Accumulate Privacy One Step at a Time 2nd Mindset: Simplify Your Identity 3rd Mindset: Destroy Private Information 4th Mindset: Secure the Essentials 5th Mindset: Observe & Evaluate 6th Mindset: Interrogate the Enemy 7th Mindset: PLAN B In Privacy Means Profit, John will insert two new chapters to demonstrate why this is both a corporate and a personal issue and discuss the effects of social media on identity theft. He will update a more personal introduction, all statistics, links, new forms of identity since 2005, and identity theft anecdotes with highly publicized identity theft cases. John will also integrate new forms of identity theft and knowledge that he has gained into the existing structure of the 7 Mindsets.