播商2.0

ebook 短视频和直播带货的玩法大解密

By 刘兴发

cover image of 播商2.0

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本书主要针对的读者人群是广大中小企业、个人创业者、网红达人、MCN从业者等。本书的特色是深入浅出,既有介绍基本的平台使用方法,也深入讲解平台的算法机制、运营吸粉技巧、直播带货技巧,帮您分析李佳琪、薇娅带货年赚数亿背后不为人知的商业逻辑,指导企业抓住抖音、快手、淘宝直播、B站、小红书带来的巨大私域流量红利。本书一共9章11万多字,并配有200多张丰富的图片说明,方便读者理解阅读,主要内容包括播商的发展现状、平台的使用、短视频卖货的准备、短视频的拍摄制作、短视频运营吸粉、短视频卖货、直播带货以及做品牌播商等。

播商2.0