Jessica Marx is a full-time shop girl and a part-time witch living among the mortals in Ybor City, Florida. At her vintage boutique, she uses her powers of divination and enchantment to help deserving customers find love, by charming the one-of-a kind pieces they buy. Even though she's still a new witch, her love spells seem to work (sort of) and Jessica gets a boost of good vibes every time she helps make a love connection.

But even though Jessica is pining for the clerk from the shop down the street, she can't seem to conjure a love spell for herself. As Valentine's Day approaches, a handsome customer shows up looking for a particular pair of blue jeans. Will Jessica get her long-awaited happy ending, or will her witchy ways leave her lonely?