The E-Myth Optometrist
audiobook (Unabridged) ∣ Why Most Optometry Practices Don't Work and What to Do About It
By Michael E. Gerber

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A successful optometry practice is a juggling act. You need to know your field of optometry, as well as how to run a small business. Your education has prepared you for the technical ins and outs of optometry practice. But what has prepared you to run a business?
The E-Myth Optometrist fills this knowledge gap, giving you a complete toolkit for starting a successful practice from scratch or maximizing an existing practice's performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving optometry practice.
The E-Myth Optometrist offers you a road map for an optometry business that's self-sufficient, growing and highly profitable. Take your practice to levels you didn't think possible with this insightful guide!