Many proclaim the value of leaders. Many revere entrepreneurs, as if that's all that's needed. And yet someone – the manager – must embrace leadership and be entrepreneurial while building and running the firm to meet stakeholder expectations. The manager configures the firm, hires the people, organises the people and the technology, motivates, develops and rewards the people, looks after their wellbeing and drives change, ultimately securing the firm's sustainability and productivity. This book details how management of the firm should be done. It builds practical models that managers can follow to get the very best out of their human resource.