Seth Godin, founder of Yoyodyne, is a pioneer of on-line promotions and direct-mail campaigns. With degrees in computer science, philosophy, and marketing, Godin changed the face of advertising with his new ways of attracting and keeping customers. Let him share his marketing concepts with you in this clearly written work, filled with specific examples. When telemarketers call, many people just hang up. When television or radio commercials begin, many people start channel surfing. No matter how clever, these million-dollar ad campaigns are no longer productive. Seth Godin believes that customers would rather be rewarded than interrupted. Permission Marketing will show you how to get customers to accept advertising voluntarily. Godin has worked with companies ranging from H&R Block to the Columbia House Record Club. Hailed as "the ultimate entrepreneur for the Information Age" by Business Week, Godin will change the way you think about promoting your company, product, or service.