When it comes to channel distribution there is always a thought
that how come multinational distribution companies manage to
be on top or how or what formula they retain the top market
position. To Cover up such question the book can be helpful to
understand the sales and distribution system which they follow
diligently.
Covering all the major aspects of distribution in house and out
house such as modern trade, wholesaler, reseller, customer
service and habits of staff which can be covered and corrected to
attain and maintain success throughout.