Through the course of ten years, four albums, two feature films, and over 250 performances from Pacific to Atlantic, photographer Joe Mac found himself centre stage over 60 times, capturing the charismatic band referred to as "Picture perfect" (102.1 The Edge), "Best live act in the city" (Musica Mas), "One of the top acts of the year" (The Toronto Star), and "Intelligent people making incredible music" (The Examiner). The band, Toronto's rock 'n' roll institution, Paint, bedazzled audiences with their multisensory stage show while delivering insightful social commentary through their music, art, and relationship with its dedicated fanbase, becoming, in the words of Joe himself, "rockstars with a sincere change-the-world-with-heart attitude... the next U2?"

The Book Of Joe: a collaboration between the rock 'n' roll band Paint and photographer Joe Mac chronicles a visual history of the band and photog's eight-plus-year journey together, supplemented with reproductions of vocalist Robb Johannes' handwritten setlists and journal entries from the band's online newsletters.