Who makes the Fash is a compelling analysis of the relationships between art and fascism. Originating from the desire of conceptualising an antifascist artistic practice, this book investigates fascism in Italy and its relationships with futurism and neoliberalism. When seen in a historical context, the aesthetic appeal of the "new", glamorous fascism is unmasked as a media-sponsored strategy of smoke and mirrors, functional to the preservation of a racist and patriarchal capitalism disguised as anti-systemic and innovative; from CasaPound, to the 5 Star Movement in Italy, to Elon Musk (hopefully soon in space). What role can the arts have in this scenario? The assumption that this field is a stronghold of the left can not be held true anymore: if as artists we want to counter the making of fascist hegemony, we must embrace a responsibility that goes beyond our practice. This book offers an accessible historical overview, political analysis and a passionate call to radicalise the politics and practices of arts and culture around an outspokenly antifascist praxis.