Young Consumers, Volume 21, Number 2
ebook ∣ Engaging Young Consumers · Young Consumers
By Manish Gupta
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The main objective of this ebook is to explore and examine the factors relating to engage young consumers. The sub-objectives of this ebook are (1) to understand the factors affecting consumer engagement among youth, (2) to explore the consequences of engaging young consumers, and (3) to gain clarity on the constructs relating to engagement in the marketing literature.
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