Strategy & Leadership, Volume 48, Number 3
ebook ∣ Leading in the digital era · Strategy & Leadership
By Robert Randall

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Why is leading in the digital era different from what worked in the past? Because now business must be capable of continuous, rapid innovation, which requires digitally connected talent networks. Now innovation must deliver instant, intimate, frictionless, incremental value at scale, which requires digital connectivity with customers and all parts of the value chain. Now value is determined by informed, digitally connected customers with dynamic jobs to be done and global access to alternative offerings. To make this all happen businesses are learning to use Artificial Intelligence and a cluster of related technologies including machine learning, neural networks, Big Data, Internet of Things and cloud computing. So companies need strategies to effectively and productively employ digital technologies to learn from markets, to stay connected to customers, to assess a technology's potential, to monitor innovations and customers' experiences with them and to listen to feedback from all stakeholders. Developing, adapting and profiting from those strategies requires a leadership focused on discerning genuine opportunities to serve customers and supporting and connecting the talent needed to deliver value. Mottoes for the modern leader: "Ask don't just tell." "Connect, collaborate, communicate." "Make yourself at home with the customer." "Unlearn. Rethink. Relearn." You can craft others from the articles in this issue.