Journal of Service Theory and Practice, Volume 30, Number 1
ebook ∣ Microfoundations of Co-Creation · Journal of Service Theory and Practice
By Alison Dean
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In this ebook, the importance of customer engagement in value co-creation for the betterment of community health, and the interrelatedness of customer engagement with value co-creation is dominant. Indeed, this interrelatedness is the key emphasis of the first three papers. The fourth and final paper focuses on value co-creation via Fintech, that is, the intersection of ICT and financial systems.
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