Journal of Historical Research in Marketing, Volume 12, Number 1
ebook ∣ The World of Advertising: International Perspectives on Advertising History · Journal of Historical Research in Marketing
By Richard Hawkins
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This ebook of the Journal of Historical Research in Marketing, "The World of Advertising: International Perspectives on Advertising History," draws upon papers first presented at the Liverpool CHARM in 2017 and other scholarship. The eight articles in this ebook span the globe from Europe to Asia to Oceania, thereby presenting new perspectives on advertising history.
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