This ebook offer insight and guidance to hospitality and tourism managers and scholars with regards to the growing move towards adopting innovative mixed and multi method approaches to research within the field. The articles in this ebook speak to the variety of mixed and multi method approaches and methods that can be used to answer business management and hospitality-related questions including: the variable selection method, global stability analysis, social design activities, historical approaches, Emotiv EPOC+ headset methods, Fuzzy Rule Based Systems (FRBS), data mining, eye-tracking technology, psychometric measurement, unit of analysis and categorization methods, Serious Play®, experience sampling method (ESM), and the go-along technique.