A one-stop resource for delivering great customer service across any cultural boundary As the economy globalizes, cultural boundaries in commerce are being erased—which makes your customers an increasingly diverse group. In order to stay competitive, you need to be able to communicate with them clearly and effectively. Please Every Customer helps you create an environment in which everyone is recognized as a valuable component of the customer-provider chain. No other book addresses the issues as thoroughly or provides the kind of direct advice you need to ensure success. Please Every Customer teaches you how to: