All smart Internet Marketers and list owners know that "the money is in the list". And I know you are one of them, too!
Therefore, every marketer who firmly believes in how much business, influential power and wealth a mailing list can bring are doing just about any and every way possible to build their mailing list. That's why you see marketers running advertising campaigns such as:
 Pay-Per-Click
 Ad Swaps,
 Article Marketing,
 Joint Ventures,
 Affiliate Recruitment Drive,
 Press Releases,
 Traffic Exchanges,
 Paid E-zine/Web Advertising, and
 Much more than this list can bear!
And the savvy marketers often run these campaigns with one goal: build their mailing list! (Besides trying to sell, of course.)
Now some of these methods require low to high costs to run, which can be out of the option for beginning marketers who are on a tight budget. And one thing is for sure: all well-executed advertising and list-building campaigns require a high degree of skill.
In the last couple of years, a new method of list building was conceived primarily in the Internet Marketing circle. This is one of the recently discovered methods in Internet Marketing where list building is now made possible through the spirit of giving away! It can be carried out as and when you – or anyone – like to.
The cost of hosting an event can be next-to-nothing.
And to join a Give Away event in the shoes of a contributor or JV partner is zero cost.
But you can rake in hundreds, possibly thousands and potentially tens of thousands of subscribers through joining Give Away events!
And to get kick started, you just need a gift of your own and an auto responder to suck fresh, red-hot leads in! Give Away events are carried out primarily in the Internet Marketing circle itself. However, it is very possible to carry out Give Away events successfully in other hot niches with the cooperation of a group of partners and contributors in the same niche.
I also suspect that it has probably been carried out in offline businesses, in a similar way, to get hot prospects and leads, though I cannot vouch for this truth. It's a subject fit for another book, nonetheless. In a regular ad swap deal, you and another list owner (who probably has a similar mailing list size as yours) do an ad exchange.
You send the partner's advertisement to your mailing list.
Your partner sends YOUR advertisement to his or her mailing list.