At the heart of the gospel is the message of the incarnation: God translating himself into the context of human culture and language so we might know him. Far from coming to an end with Christ's life on earth, this process of contextualization is ongoing, reoccurring every time the gospel encounters the particularities of society and culture. In this book, Hann Tzuu Tan explores the significance of contextualized preaching within the Chinese context. Against the backdrop of three major festivals – the Spring Festival, the Qing Ming Festival, and the Hungry Ghost Festival – Tan examines the practices of six experienced Chinese preachers in order to demonstrate the theological and practical importance of contextualized preaching. As a result of his research, Tan suggests six main principles for contextual preaching – principles that are rooted within a Chinese context, yet applicable to anyone seeking to express the gospel's relevance within a particular cultural setting. Combining insights from biblical studies, applied theology, and ethnography, this interdisciplinary study will enrich one's understanding of Chinese culture, the gospel, and the important and necessary work of contextualization.