When you are a son of a legend you have a lot to live up to. Payne Baker is the son of the infamous pimp Teyrel Baker from the cold city of Flint Michigan, and he left Payne with an empire to run. Just like his father, Payne sees nothing but dollar signs. He wants to live up to his father's name but he also wants to make a name for himself.
Payne breaks the number one rule in his father's book; never fall in love. His father would say make them love you but never love a hoe because all you need is their love and loyalty. They just need the idea that you may love them one day.
Payne wasn't looking for love but love finds him. He meets the beautiful Truth, the girl who needs someone to love her because she feels so alone. Payne saves Truth from herself and he can't help himself but to protect her. While he gets caught up in love, the people around him start to switch sides.