What could possibly be so important that a TV network would consider helping their closest competitor get a bigger market share, if even for only two days? Would they ever get their viewers back?

Can anyone believe the scrolling message at the bottom of their TVs, from the #2 late-night talk show coming from the east coast?
It reads, "This network encourages its loyal viewers to turn into the late-night show at 11:30 pm from the west coast on the other network on Thursday and Friday of this week. They are airing live, a public service segment for the first 10 minutes of their show. There will not be a mono-log on either late-night show on either day.
"Our viewers are encouraged to return to our late-night show, after viewing the segment. It will not be shown on our stations until Monday. This message will appear several times during tonight's late-night talk show."

Then on Monday, the #1 late-night west coast talk show host is telling its viewers they should tune into the east coast late night talk show at 11:30 pm.

What do the following people have in common?
Four senior TV executives from two competing TV networks are meeting in secret about the airing of a public service announcements on both networks.
An old man dressed like a homeless person counting cars in downtown Seattle.
A dark-haired man with a beard leaving a LA TV studio and flying to NY City.
A not so younger man dressed fit to kill in the NY TV studio audience.
An older red-haired matron getting into a taxi in front of a TV studio in NY City.

Why are large security guards guarding a glass jar, in a room for a day in a NY City hotel? Why watch a jar that was secured in a NY bank vault for the weekend.
Does the Jar contain the answers to these strange actions and questions?