"This is the book you will need if you are considering setting up your own business. It is aimed at the new business owner who has a lot of questions to ask. It has been written by a successful business owner and provides advice on what, and what not, to do. While it is not intended to be a global reference book it does provide the reader with practical answers to the issues they will come across everyday, and includes examples of successes and failures from both the US and U.K. perspectives."