If you are a fan of our trilogy of books which include The Entrepreneur; White Ball Thinking' and 'The Enterprise; Black Box Thinking' this is a branding pocket handbook created from the research material we collated in their creation. If you are exploring the idea of setting up your own business this introduction to the basics in branding and marketing offers tips in avoiding the big financial mistakes in branding and the most costly mistakes of the business start-up. Please leave a review if you have found this helpful! This is just one of a series of books, workbooks and handbooks part of the Designovation Handbooks series.