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Do you want to know what your customer is thinking?
Do you want to know what your customer is feeling?
I go in depth to give you a sense of what a person would be thinking and feeling in a multitude of scenarios across many different settings.
In this book it is all about attention to detail. Looking at how someone says something, what they really mean when they are speaking.
These are all from my personal sales interactions and from the consulting work I have done to help many industries improve their sales by better understanding the customer.
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