Drawing on interviews with 171 public and private sector leaders, this audiobook goes beyond storytelling to reveal five keys to making stories work for the listener. These keys explain how to find existing stories, dig into them to uncover hidden patterns and themes, select those stories that need to be reinforced, craft memorable stories, and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help the listener sharpen these skills.