An expert in the fields of customer satisfaction and retention, Fred Reichheld is the mastermind behind the Net Promoter concept. In this revised and updated edition of his best-seller The Ultimate Question, Reichheld and his colleague Rob Markey detail how business leaders have taken their principles and shifted the market paradigm for years to come. Listeners will learn how to become a Net Promoter and how to use Reichheld's tested techniques to draw customers in and keep them coming back for more.